Users will soon have a new feature that enables them to lessen the amount of artificial intelligence-produced media appearing in their feeds. This initiative comes as the platform announced that it currently hosts in excess of 1 billion AI videos.
Trial and Implementation
The new functionality is undergoing trials over the following weeks before a full-scale rollout. This development comes amid a rise in content created by AI, driven by new AI video creators.
The Broader AI Trend
Studies have shown that approximately one in 10 of the fastest-growing video streams on another major platform exclusively feature AI-generated videos. A large amount of this content is deemed mass-produced AI material, a phrase for inferior, factory-style content that is frequently absurd or dreamlike.
“We know from our community that many people appreciate content created using AI tools, including AI artwork to informative clips, and we aim to give people the option to increase or decrease of that, according to their own likes,” said a company executive.
AI on the Platform
The service disclosed that there are presently 1.3 billion videos on its network tagged as made with AI. Overall, over 100 mn videos are submitted to the service each day, making clips made by AI a minor portion of its total content library.
How to Adjust Settings
Users will be able to decrease or raise the level of artificial media they view by accessing the “manage topic” option in the platform and selecting the AI content topic. Other topics that currently be modified under the filter include current affairs, clothing, cosmetics, and movement.
Platform Guidelines
TikTok’s rules oblige content makers to tag lifelike artificially created content, and it forbids malicious AI impersonations of well-known individuals or critical incidents. Any realistic AI video that is not labeled can be taken down under its community policies.
Additionally, the app will from now on add an AI-generated label to content produced via its built-in AI features, or flagged by an collaborative effort for identifying AI-generated material. This action is aimed to help prevent users from trying to evade the tagging system.
Responsible AI Funding
The company is also establishing a two million dollar educational fund for professionals and institutions to develop informative material about responsible artificial intelligence. This program will assist educational bodies specializing in training computer science.
Moderation Strategy
The video-sharing app has justified its moderation strategy, during debate over proposals to lay off a large number of review team members in the UK. TikTok is set to eliminate 439 jobs in its user protection team in the UK capital, with trade unions and internet security professionals expressing worry that humans are being replaced by machine-led review.
A senior executive explained that people-led review would continue to be important, but AI can protect employees by filtering out the most graphic content prior to it is viewed by humans. The company reported a significant reduction in explicit and harmful content seen by content reviewers over the last 12 months due to reliance on its automated systems.
We believe it is crucial to combine humans and technology to ensure user safety,” the executive stated. “We’ll have people as part of that process, but we additionally believe it’s extremely critical to reduce exposure to dangerous material as rapidly, which is why a lot of the machine support is proving valuable work at speed.”
